IBM has stopped advertising on social media platform X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis — a fresh setback as the site formerly known as Twitter tries to win back big brands and their ad dollars.
The U.S. tech company made the decision after a report Thursday by the liberal advocacy group Media Matters said ads from IBM, Apple, Oracle, NBCUniversal's Bravo network and Comcast were placed next to antisemitic material on X.
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation," the company said in a terse statement.
“When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination.
The accounts that Media Matters found posting antisemitic material will no longer be monetizable and that the specific posts will be labeled “sensitive media," according to a statement from X on Friday.
Persons:
Adolf Hitler, —, Elon Musk, ” Musk, Musk, Linda Yaccarino, Yaccarino, Benjamin Netanyahu
Organizations:
IBM, Twitter, Media, Apple, Oracle, NBCUniversal's Bravo, Comcast, Billionaire, Hamas, Defamation League
Locations:
U.S, Israel, Israeli